PHASE / 01
DISCOVER
Unpack the problem. Find the signal.
We get clear on the problem, the people experiencing it, and the outcome your product needs to create.
What happens in this phase
- A focused founder discovery call to understand the business goal and user pain point.
- Review existing Figma designs, prototypes, PRDs, and rough notes.
- Identify anti-features and cut distractions before implementation begins.
- Map technical dependencies such as external APIs, authentication, and hosting.